Tuesday, December 8, 2009

Jim's Input on Ahsay's Price Increase

I've been using the software since 2004. The 2010 price change to me is merely a bump in the road. The product was very underpriced for years. Take a look on the market for 2009. Ahsay will dominate their market completely in 1-3 years because of new and developing focus: increased quality assurance; support staff and hours are increasing; and the product line is having an extreme focus and performance. I look at the price increase as a move to ensure their presence. And if you are using Ahsay, it's your presence too. Don't look at quantity of 1. Yes, those jump off the page. I always look at big numbers like quantity 1,000 OBM.

I hear so many statements about "my business plan" is shot. Really? I've spoken and e-mailed with hundreds (yes, literally), and there are not too many business savvy deployments out there. I've attempted twice in the past five years to setup a co-op for Ahsay partners where we could buy in $50,000-$100,000 bulk purchases, but when push comes to shove, the "my business plan" doesn't have any real demographics, so people don't buy in bulk. They buy the minimum possible. If you ask yourself how to compete with M*** or Carbon***, then I'll help--don't! Scherring from Ahsay said it best in that even if Ahsay gave you the software free, you couldn't afford the hardware infrastructure.

Are the Ahsay pricing levels for 2010 reasonable for the industry? Yes. Shop around.

Are the pricing levels relative to Ahsay themselves steep? Only with ACB. It's the new flagship though, and file backup is easy and profitable.


Ciao,

Jim Robinson, MBA, PMP

2009 Sale and 2010 Price Changes

I wanted to get some year-end information out.

Ahsay Price Changes

Ahsay is introducing price changes for 2010. Their forum is active because some don't want higher prices while others embrace the change with Ahsay's new quality assurance going full swing. One great feature is that Ahsay will increase free account sizes from 500MB to "at least" 2GB.

You can view list pricing here: http://www.ahsay.com/en/partners/ahsay_partners_pricing.html

Ahsay Reseller Changes

Peak Backup will continue to support and sell the Ahsay product line. Almost all resellers are being dropped in 2010. I was on the phone with Ahsay's sales manager two days this week already, and I did not ask why the realignment of resellers is taking place.
Peak Backup Changes

With Ahsay's focus on quantity versus packages, I'm not sure the shopping can handle the new structure. So, I'm evaluating this. You may see a new cart for 2010.

The discounting of 5% initial, 12.5% for repurchase, and 10% off maintenance will be similar. The only number I expect to modify is 12.5% for repurchase to 10%. This is alignment with pricing changes for 2010. I am not trying to squeeze any more profit.

Peak Backup will focus only on OEM (brandable) sales. We'll support existing Standard clients.

DECEMBER SALE

In preparation for higher 2010 pricing, I've made major purchasing commitments in 2009 to help all add licensing or get into the software before price changes. I have the Peak Backup sale going through December 22, 2009 so I can enjoy some time with the family. I may add an extension from December 28 through December 31, 2009; however, it will be less than the 25% now.

I personnally do not like offering a high discount sale because it leaves people out who purchased in previous months. This is really driven by offsetting some purchasing pricing that was not announced by Ahsay until recently. So, I'm offerring only the two most popular packages to keep this sale focused and coupled with our Dec - Feb committment with Ahsay.

25% off Ahsay List. The following two packages will be on sale at PeakBackup.com until December 22, 2009. This is for new licensing or existing license issued by PeakBackup.com or Ahsay.com directly. If you are adding to an existing license, include that license name at checkout. The two products with major discounting are:

1. OEM All-In-One 25 License / 25 Mailbox
http://www.peakbackup.com/products/OEM-All%252dIn%252dOne-25-License-%7B47%7D-25-Mailbox.html

2. OEM ACB 100 License
http://www.peakbackup.com/products/OEM-ACB-100-License.html

Use this code at checkout and ensure the pricing is reduced before you pay: Dec2009

Note: The only change is that the normal 1-2 day business turnaround will be 2-3 days. This is accounting for expected year-end delays associate with the ordering surge.